You can dial up the carbs, dial down the carbs, same as proteins, same as sugars, all these changes become marketing claims designed to get you to buy more.”

– Michael Pollan, author of The Omnivore’s Dilemma, speaking about processed food in Fed Up, a documentary about the causes of obesity in America.

Inspired by this quote, this project deals with processed food and how it is not what it seems. By obscuring them partially with the use of pixelation, my aim has been to represent that these food items have become manipulated unnatural, computer-controlled objects that I can no longer view as items desirable to eat.

Using Format